Digital Publishing: “Calling Einstein” for iPad
If you have been paying attention to the world of book publishing you may have noticed a dramatic shift starting to take place. The traditional model and relationship between publisher and author is changing due to the emergence of digital publishing technologies and electronic books. Devices like the Amazon Kindle, Apple iPad, Barnes & Noble Nook, Sony Reader, Kobo eReader and many others are being favored by readers instead of traditional print books and some are offering interactive elements like audio and video within the digital pages.
This mixed media approach to book publishing caught our attention earlier this year and several opportunities presented themselves to us soon after. The first project that we were involved in was an interactive digital comic book titled “Calling Einstein”, which is part of the “Adventures of Mr.Thompkins” book series. The digital comic has an interactive experience allowing the reader to swipe between pages, tap to expand panels and pinch to zoom in and out of each page. There is also an “extras” section that gives the reader access to several videos and transcriptions that are relevant to the digital comic. The title is an App available for the iPad.
We have also started creating iBooks for authors looking to get their titles into Apple’s iBookstore and onto digital devices. The iBook format can feature audio and video content within the digital pages and can be viewed on the iPad, iPhone and iPod Touch devices.
Stay tuned for more information on our digital publishing capabilities, offerings and titles.
